9-23-8 Real-time Surveillance Pod-cast Audit System With
Overlaid Video Banner URL Telephone 3-D Animated Hyperlinked Ads
TECHNOLOGY
Real-time Surveillance Pod-cast Audit System With Overla=
id
Video Banner URL Telephone 3-D Animated Hyperlinked Ads
By Avi and Sara Rushinek, UM Professors, arush@miami.edu arushine@aol.com (305)666-7890
As Oscar Corral ocorral@MiamiHerald.com reports in the Miami Herald “South Florida firms show building
designs in 3-D,” Posted
on Mon, Sep. 22, 2008, http://www.miamiherald.com/business/business-monday/stor=
y/695206.html”
the 3d animation trend in architecture marketing … helped fuel the bu=
ilding
boom in the last decade.”
With the building boom and the economic problems there is also a fra=
ud
discovery boom. South
Florida Professors Show Real-time Surveillance Pod-cast Audit System that m=
ay
help prevent, detect, and prosecute such booms, as well as teach more
effectively.
These systems are a homegrown re=
search
project, run by husband, Dr. Avi Rushinek, and wife Dr. Sara Rushinek team,
professors of Accounting and Computer Information Systems. The ad revenues underwrite the cos=
t of
the security surveillance systems, while the additional revenues streams fr=
om
distance education, online education, and sales of lecture video and audio
DVDs, make it a very profitable proposition, for all parties involved, the
universities, the students the instructors, the advertisers at the expense =
of
the fraudsters, the killers and the terrorists.
Such systems help prevent or nip=
in
the bud security threats, such as the “Ipod Ponsey Scheme at UM”
and the “10 Million law suite against FIU” by the fired FIU Onl=
ine
former employees.
Mobile Real-time Surveillance Pod-cast Audit System &
WWW DVD-Burner
CANDACE WEST / MIAMI HERALD STAFF
The Rushinek professors are one =
of
the pioneers in real-time surveillance pod-cast audit systems trend in acco=
unting,
computer information systems and marketing that applies multimedia streaming
technologies.
Mobile Real-time Surveillance Pod-cast Audit System R=
11;
Closer Up
Mobile Real-time Surveillance Pod-cast Audit System R=
11;
Closer Up Demo for Guest Speakers
DVD-Recorder Output of Mobile Real-=
time
Surveillance Pod-cast Audit System – AV (Audio Video) Capture from In=
side
the Computer PIP (Picture in Picture)
Sponsors Banner Ads on Video Playback of Mobile Real-time
Surveillance Pod-cast Audit System – Video Toll-free URL Hyperlink Ad=
s
![3D"http://www.onafree.com/PictureLibrary/_w/arush.viewcam_bmp.jpg"](3D"http://www.onafree.com/PictureLibrary/arush.viewcam.bmp=)
PTZ Cam Remote Control Software
Simulator Panel of Real-time Surveillance Pod-cast Audit System – AV
(Audio Video) Capture from Inside the Computer PIP (Picture in Picture)
PTZ Cam Remote Control Software =
Simulator
Panel of Real-time Surveillance Pod-cast Audit System DVD-Recorded DVD-RW T=
humb
Nail Video Playback AV (Audio Video) Inside Video Buttons
3-D Animated Text Banner Ads
“Derive TCM from” of Real-time Surveillance Pod-cast Audit Syst=
em
DVD-Recorded DVD-RW Thumb Nail Video Playback AV (Audio Video) Overlays of =
URL
and telephone numbers such as (305)On-Trial.Org or (305)668-7425
MINIMIZING COST OF ADS MARKETING=
3-D
ANIMATION FOR DUMMIES MAXIMIZES UNIVERSITIES ROI WHILE MINIMIZING TRAINING =
COST
This 3-D Animated Text Banner Ads
“Derive TCM from” of Real-time Surveillance Pod-cast Audit Syst=
em
DVD-Recorded DVD-RW Thumb Nail Video Playback AV (Audio Video) Overlays of =
URL
and telephone numbers such as (305)On-Trial.Org or (305)668-7425 shows 3 ty=
pes
of ads. The static fixed ad s=
uch as
“(305)On-Trial.Org or (305)668-7425” the remains on the video
screen playback, which is technically a graphics overly. Thus, the video streaming has to s=
top to
alter the ad. The next type i=
s a
character overlay, which can be altered on the fly without stopping the vid=
eo
stream, changing colors, fonts, etc … but it requires character gener=
ator
software. The 3rd =
is the
3-D (Dimension) video animation that is the most sophisticated, the most
entertaining, and therefore the most profitable. In the present video image, the &#=
8220;Derive
TCM from” is the 3-D animated video that flies across the screen roll=
ing
and turning and finally exploding from the right upper corner to the left b=
ottom
corner of the screen.
Unlike, "the 3-D movement
spawned in Miami universities by risk-takers who learned to traffic in the
spellbinding allure of the future ... in South Florida" as OSCAR CORRAL
writes, "the Rushineks target the 3-D animated banner ads for surveill=
ance
audit video overlays to advertising and marketing dummies" as Professor
Sara Rushinek says. This way =
we
minimize the cost while maximizing the ROI (Return On Investment).
Business professors say 3-D anim=
ated
video overlaid banner ads have awesome potential to monetize the otherwise
money loosing values of lecture videos, into a real gusher for the universi=
ties
and the professors. As Oscar =
writes
"the animations are a sort of window into the future, giving"
professors and universities as well as "architects, builders and
developers a powerful tool to" up sell additional products to students=
or
"their clients," the advertising sponsoring companies. But unlike the architectural anima=
tion,
3-D video animation have to "come cheap, costing up to" $.01 a pe=
nny
per ad per second and take about a second to produce, or about" $.60 a=
minute,
while architect animation may go for "$12,000 a minute."
Unlike as Dennis Hector, associa=
te
dean at UM's School of Architecture. ``Everybody is learning 3-D rendering
techniques these days.'' The Rushineks target 3-D ad animation to advertisi=
ng
and marketing dummies that do not have to know even how to write the ads.
As the students playback the vid=
eos
the 3-D "1(800) Buy-Dell.com" ad flies over the lecture videos.
The Dell telephone operator, who
responds to the cell phone automatically generated call, can assist the
students in purchasing a Dell computer, while navigating the cell phone, on=
the
Dell web e-commerce site. The
university will earn commission from any sale that result from such
interaction, on top of the prepaid sponsoring fees that Dell has already pa=
id
to the university. Since the =
university
embeds the video ads JavaScript and XML code URL and toll-free number, with
their university ID, the Dell server and the Dell's customer reps know who
provided the referrals and can pay those commissions accordingly. Using well
established affinity marketing methods, the university can accumulate affin=
ity
marketing sponsors in every category, and sell seconds of 3-D animation ads=
for
a penny per second, with a minimum cost of labor approaching a student
internship pay scale.
USING A CELLPHONE AS A REMOTE CONTROL PTZ SURVEILANCE AU=
DIT
SYSTEM
Bridget Carey =
bcarey@MiamiHerald.com
Posted on MiamiHerald.com, on Tue, Sep. 16, 2=
008
the article “60-sec=
ond
review | Motorola Rokr E8,” about the “Motorola Rokr=
E8
cellophane, available through T-Mobile”) on h=
ttp://www.miamiherald.com/business/technology/story/687837.html
)
These are the type of phones that students, instructors,
architects’ clients, as well as auditors and security guards use also=
as
remote controls to these surveillance PTZ cameras. The cell phone Co=
mes
with “USB cable to sync” AV lectures “with the computer, a
carrying pouch and a 1GB MicroSD (Secure Digital) card.” The camera surfer students can rec=
ord
the streaming AV (Audio Video) conference lecture to this SD card, for later
review.
The cell ph=
one
“has a 2-megapixel camera,” which the surfing students, archite=
ct
clients or auditor security guards, can use to broadcast video into the AV
conference in the classroom or the construction site. Using the cell phone as a micropho=
ne
student can ask the instructor questions, while the speakers in the classro=
om,
or the construction site, amplify the question, so the entire class hears i=
t.
Likewise, the architect’s client can ask the architect and the
construction crew question, and listen to the answers, while viewing the cr=
ew
on the phone’s mini screen. The instructor can reply to student’=
;s
questions, and even sent e-mails directly to the student’s cell-phone=
.
The students can switch to “a=
n FM
radio” any time the lecture is too boring, without interrupting the
class. The “2 gigabytes=
of
internal memory, which can be expanded to 4GB,” can store an entire HD
(High Definition) compressed DVD, which the system burns in real-time. These way students can see the
blackboard as clearly as the instructor sees it. This is even better than students =
that
are sitting in the class-room further away from the board. Even without internet connectivity,
students can watch the compressed DVD off the SD card. The students can then record AV cl=
ips
with their questions, and upload them or e-mail them to the instructor for
playback during the next class.
Likewise, students can just had the SD card to the instructor during=
the
class, and the instructor can playback the question during the class, and r=
eply
to the question, while he is teaching the rest of the class.
The
cell phone “Price: $288.99 at
Motorola.com and $199.99 after mail-in rebate through T-Mobile,” is q=
uite
affordable, and easily available.
Bridget Car=
ey
reports “The design of this phone is unique and sleek. The
''buttons'' are not really buttons at all, but rather they are lights on a
touch pad. For example, if you are dialing you see a number pad, but if you=
are
listening to music you see buttons like play and skip.” If you are
listening to a lecture in progress, you can use this touch pad to control t=
he
PTZ (Pant Tilt and Zoom) surveillance camera, as if it were a simple DVD re=
mote
control, with some extra features.
You can pant Tilt and Zoom the camera, as up to 32 other students ca=
n do
in a FIFO (First In First Out) sequence.&n=
bsp;
The instructor has over-right capabilities, and presets like the
instructor’s desk, the left side blackboard, the right side blackboar=
d,
etc. In the event that some
students decided to zoom at another attractive students face, the instructor
can reset the camera to the presets, and deny the student PTZ rights or acc=
ess
to the camera, using password and username privileges.
“It
couldn't be easier to sync” classroom videos, crime scenes, as well as
“music with this phone. Just plug it into the computer and use Windows
Media player to add whatever music you want. Or you could just do it by ope=
ning
the folders on the phone.
It also has=
a
well-designed interface for playing music and great speakers.” This way students, and/or auditor =
security
guards can simply place it on the desk, while they are working on the compu=
ter
doing homework, etc.
“Ther=
e is
a semi-circle touchpad ''wheel'' for scrolling, but it is too sensitiveR=
21;
for regular viewing, but maybe very well for scrolling through pictures and
long videos.
Bridget Car=
ey
experienced a few problems … when… pressed the shortcut button
… it took about 20 seconds to load the music player. There was another
time where … select the option to create a new text message from the =
menu
…nothing would happen.” &=
nbsp;
To deal with such problems, you may have to pay more for a PDA (Pers=
onal
Digital Assistant) hybrid cell-phone, with more memory and a larger SD card=
(16
Gig).
I realize it
might be rare for such errors to occur and perhaps my tester unit is flawed,
but these delays and errors happened at different times -- even after
restarting the phone.
As Bridget
Carey writes in the “Bottom line: The music features on this p=
hone
are superb. But the touch-pad buttons require a learning curve”
especially if you are trying to PTZ the camera, while recording the AV
conference.
Related Videos
=
http://video.google.com/videosearch?hl=3Den&q=3DInstructional+Account=
ing+Business+Lecture+Video&btnG=3DGoogle+Search&lr=3D&dur=3D&am=
p;so=3D0&num=3D100#
When the
Rushineks graduated the University of the University of Texas at Austin 3
decades ago, and came to teach at the University of Miami, they didn't take=
the
conventional career route. Instead of designing traditional computer audit
systems they chose to make real-time and archived surveillance pod-cast aud=
it
systems. Now, 30 years latter=
such
systems are becoming more popular as more and more universities deploy them=
.
Business
professors say surveillance audit systems has the potential of monitoring t=
he
progress of constructing a building from a remote control and a remote
location, while communicating in real-time, and recording the A/V of the
communication with the construction crews, as well as a would be thieves or=
con
men the bill for the construction but fail to deliver.
Just like
“the animations are a sort of window into the future, giving architec=
ts,
builders and developers a powerful tool to sell their products to clients,&=
#8221;
the surveillance audits are a sort of window into the future, giving
architects, builders, and developers a powerful tool to deliver their produ=
cts
A/V progress to clients.” The clients can see and hear the progress a=
nd
discuss it in real-time with all the parties involved, from any computer or=
a
cell phone with internet connectivity.
These
surveillance IP (Internet Protocol) cameras don't come cheap, costing from =
$100
per camera up to $2000 for the better quality surveillance PTZ (Pant Tilt a=
nd
Zoom) cameras. A surfer may v=
iew up
to 16 cameras at a time. This=
will
be 1 camera per classroom for 16 classrooms, or rooms in a construction
site. Each camera has a web s=
erver
built-in and the client or the student can view the room in real time and t=
alk
using the 2-way audio, and mike built into the camera. The speakers connected to the came=
ra
will broadcast the conversation to the entire room, or building.
Each
camera’s web server can host up to about 30 students at the same
time. Such students may be di=
stance
education students around the world, or local students that cannot come to
class.
Much like t=
he 3-D
animation ''It's an incredibly effective tool for communicating to clients,=
or
students'' said Sara Rushinek, Professor at UM's School of business.
``Everybody wants to video conference with everybody for free over the inte=
rnet
using VOIP (Voice Over IP), even from a simple cell phone with internet
connectivity, and a camera.''
But 3 decad=
es
ago, with older technology and software, real-time surveillance audit and o=
r AV
(Audio Video) conference were much rarer.
The Rushine=
ks
remains active in academia. They have taught accounting and computer course=
s at
the University of Miami and recently teamed up with other professor around =
the
world and with the American Accounting Association to teach other professor=
s to
deploy this auditing and teaching methodologies:
http://aaahq.org/AM2008/cpe/cpe02.htm http://aaahq.org/AM2008/cpe/cpe11.htm http://aaahq.org/=
AM2007/cpe/cpe03.htm http://aaahq.org/AM2007/cpe/cpe08.h=
tm http://aaahq.org/AM2007/cpeinfo.htm=
The Rushine= ks focus on “INTERNATIONAL E-COLLABORATION, TECHNOLOGY DESIGN & IMPLEMENTATION OF AV CHAT CONFERENCING & DSS TOOLS” http://www.onafree.com/Forensic_IT_IS/7-= 5-8a_mht_INTERNATIONAL%20OF%20E-COLLABORATION,%20TECHNOLOGY%20DESIGN%20IMPL= EMENTATION%20OF%20AV%20CHAT%20CONFERENCING%20DSS%20TOOLS.mht using such surveillance audit systems.
ADVERTISER AND MARKETERS GET USED TO THE NEW MEDIA ADS= SUCH AS SURVEILLANCE AUDIT SYSTEM ADVERTISING MODEL
As John Dorschner, Posted on Tue, Sep. 23, 2008 on http://www.m= iamiherald.com/business/story/697286.html , jdorschner@MiamiHerald.com, reports in the MEDIA section "Other media also struggling for ad dollars" suggesting that " With the except= ion of syndicated TV shows like 'Oprah' and 'Dr. Phil,' experts say all of the = mass media are suffering financially this year." In the "BLAME THE WEB" section "Lauren Rich Fine, a one-time media specialist with Merrill Lynch who is now at Ohio's Kent State University, says the belief t= hat newspapers are suffering more than other media is not because entertainment media are doing better than journalism. She said there's a ''perception by advertisers that readership must be down due to the amount of news available online,'' but the fundamental reason for newspaper's decline is that some k= inds of advertising, particularly classified, are vanishing to the Web."
However, none of the reason deals with new media that = did not exist even a year ago, such as advertising on surveillance audit videos targeting cell phone users, especially university students. Such ads are not web ads or online= ads since the cell phone user maybe off line while he is watching the video sto= red on his MicroSD card. As the c= ell phone viewer clicks on a 3-D animated toll-free number ad on the video that= he is watching, and the JavaScript in the ad dials the toll-free number, such = as 1(800)Buy-Dell.COM, automatically, and orders merchandise from Dell Corp., = the caller is still off-line, not connected to the internet. So it appears that it is not a pur= e web ad, yet the web is playing an important role in such ads. If the cell phone user turns on the Wi-Fi internet connectivity, the JavaScript XML code will try to surf the Dell's URL, Buy-Dell.com, automatically, letting the user place an order on= the Dell's Corp. web site from his cell-phone.= Now, it looks just like a web ad.&n= bsp; What this can teach us is the borders between online and offline, web ads and traditional ads are becoming blurry, and the old definitions no lon= ger apply.
Advertiser and marketers including the traditional pre= ss have to get used to the new realities, drop the old borders between off line and on-line and adopt a new media approach of an integrated view that discourages sub optimization of departmental fiefdoms, in favor of deploying new technologies ASAP. This surveillance audit system advertising model presents such an opportunity.
Dr. Avi Rushinek was born in Isr=
ael,
he met Dr. Sara Rushinek, in Tell-Aviv University, where they got their und=
ergraduate
degrees. They received their =
Ph.D.s
at the University Texas at Austin, and proceeded to teach at the University=
of
Miami (UM) about 30 years ago, as professors in the Accounting and Computer
Information Systems departments of the Business School, respectively. Their research focuses on monetizi=
ng
internet videos, maximizing marketing and advertising ROI (Return on
Investment) and SEO (Search Engine Optimization). Using such methods the Rushineks d=
evelop
systems methodology to maximize the ranking and rating of video ads on sear=
ch
engines, such as Google, etc. In
addition, they research deals with surveillance audits of computer and phys=
ical
corporate security, loss prevention, software development, expert witness
testimony and computer litigation support.
The Rushineks provide educational
institutions such as universities and societies such as the AAA (American
Accounting Association) with methodologies of deploying new media technolog=
ies
to detect and prevent frauds, improve teaching and learning effectiveness, =
disaster
recovery planning (deploying last semester videos lecture archives for busi=
ness
continuity as the university is submerged after a flood) as well as physical
and computer security (early detection of a campus shooter ala Virginia Tech
University murder prevention), as well as raising ads ROI.
References
Bridget Carey =
bcarey@MiamiHerald.com
Posted on MiamiHerald.com, on Tue, Sep. 16, 2=
008
the article “60-sec=
ond
review | Motorola Rokr E8,” about the “Motorola Rokr=
E8
cellophane, available through T-Mobile”) on h=
ttp://www.miamiherald.com/business/technology/story/687837.html
Oscar Corral ocorral@MiamiHerald.com reports in the Miami Herald “South Florida firms show building designs=
in
3-D,” Posted on Mon, Sep. 22=
, 2008,
http://www.miamiherald.com/business/business-monday/story/695206.=
html”
John Dorschner, Posted on Tue, Sep. 23, 2008 http://www.m= iamiherald.com/business/story/697286.html , jdorschner@MiamiHerald.com ,= "Other media also struggling for ad dollars," Miami Herald Tue, Sep. 23, 2008= .
To:
Bridget Carey = bcarey@MiamiHerald.com, Oscar Corral ocorral@MiamiHerald.com, John Dorschner, jdorschner@MiamiHe= rald.com
bcarey@MiamiHe= rald.com, ocorral@MiamiHerald.com, jdorschner@MiamiHerald.com <= /p>
Re: we enjoyed rea= ding your articles & would like to invite you to talk about them at UM
What do you think?=
Thanks
Avi and Sara Rushinek, UM Professors,
arush@miami.edu arushine@aol.com (305)666-7890<= /b>