1-26-2008_mht-PTZ =
IP
AV Surveillance Security Camera Audit Systems Repurposed for Distance Educa=
tion
Pod-cast.mht
PTZ IP AV Surveill=
ance
Security Camera Audit Systems Repurposed for Distance Education Pod-cast Pit
Remote Universities against Local Universities and the Airliners, Cops Agai=
nst Robbers
Avi rushinek and =
sara
rushinek for the MIAMI HERALD
The article “=
;Businesses
must adapt as rules of marketing change,”
PTZ IP AV SURVEILL=
ANCE
SECURITY CAMERA AUDIT SYSTEMS REPURPOSED FOR DISTANCE EDUCATION<=
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<=
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"Times New Roman";color:#1A272F;mso-font-kerning:18.0pt'>Pant Tilt and Zoom=
(PTZ)
Internet Protocol (IP) 2-way Audio Video (AV) Surveillance Security Camera
Audit Systems Repurposed for Distance Education Pod-cast Pit Remote
Universities such as the relatively new and remote Dipak C. Jain’s Kellogg School of
Management at Northwestern University in Evanston, Ill. Miami campus (since
2006) against local universities such as the MBA programs at University of
Miami, FIU, FAU, Barry University, Latin American, South American universit=
ies,
as well as the
Airliners. Students do not ha=
ve to
fly to class if they can simply participate from their current location, ev=
en
in Afghanistan, by simply using their WIFI cell phone.
By simply dropping a couple of PTZ IP AV C=
ams
($100-$2,000), at both locations, connected to a DSL or Cable router ($14.9=
9 a
month) Dipak C. Jain̵=
7;s can
broad cast and pod-cast his class at the Kellogg School of Management at
Northwestern University in Evanston, Ill. Into its Miami campus in real-tim=
e,
while the cams record the class into their built-in memory stick (low
resolution for cell phone playback), and High Definition (HD) DVD for ̶=
0;on
demand” distribution.
In addition, he can let any surfer on the World Wide Web participate=
in
teaching (guest speakers) and learning (students) using a WIFI cell phone to
PTZ the cameras from the numerical phone keypad (2=3Dup, 8=3Ddown, 4=3Dleft=
, 5=3Dzoom
in, 6=3Dright, etc), broad cast their voice, and share their image from the
camera on the cell phone (pending proper authentication and permissions), a=
nd
using it as a video conferencing system.
As the article states “Such intimacy=
is
a departure from earlier ''build-it-and-they-will-buy-it'' models and invit=
es
consumer insights to refine offerings,” shows how remote students lis=
ten
to the remote lecturer phone click by phone click. The university can even sell strea=
ming video
ads that will provide the universities with additional revenues as commissi=
ons from
students click on the phone video hyperlink and buy products or services fr=
om
the ad sponsors.
“These relationships can spark marke=
ting
breakthroughs, and so customer engagement will remain crucial for firms as =
new
diagnostic tools promise to shed more light.” In this case of students and instr=
uctor behavior,
as well as intruders behavior, “on … factors underlying behavio=
r,
giving marketers additional data.”
MONITORING SURVEILLANCE SYSTEMS FOR COMPLIANCE ENFORCEMENT
Remember, originally, we optimized and funded such monitoring
surveillance systems for compliance enforcement, risk reduction and intrusi=
on prevention,
intruder timely detection, any additional revenues, will be pure profits, s=
ince
the security benefits already cover the costs. Such system pits cops against robb=
ers,
terrorists against innocent bystanders, trying to reduce the risk of traged=
ies
like the Virginia Tech University suicide killing of students and professor=
s.
For example, as JOE SHARKEY, reports in “H=
elp
for travelers in big trouble,” NEW
YORK TIMES SERVICE, THE MIAMI HERALD, BUSINESS mONDAY, jANUARY 26, 2009, Page 13, AND http://www.m=
iamiherald.com/business/story/869815.html
, states that ”Employers are now hiring companies to implement travel
security programs that educate employees on what to do in a crisis situatio=
n.”
<= o:p>
<=
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#8220;PUT
IN PERSPECTIVE
That catastrophe in India started on Nov. 26, when terrorists
attacked two five-star hotels and other sites in Mumbai, India's financial
capital, killing more than 170 people.” Such incidents easily justify the =
cost
of a security system.
<= span style=3D'font-size:10.5pt;font-family:"Arial","sans-serif";color:#1A2732'>&= #8220;COMMUNICATION<= o:p>
It helped, even amid the turmoil on the streets and in the
hotels, that the police, security officials and civilians were communicating
electronically, by text message and Twitter and by voice on cell-phones,
passing on instant news, appraisals and on-scene reports.” But it is much better to add live
streaming real-time 2-way AV, where everybody can talk to everybody using t=
he
WWW, nearly for free, using Voice Over IP (VOIP).
“TRUE COMPETITION<=
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Leaders must be able to think obliquely to
determine potential threats and opportunities. For example, teaching in one=
of
my classes on “forensic accounting expert witness testimony and compu=
ter
litigation support, much like DIPAK C. JAIN, I posed these questions: ``How can an ed=
ucational
training enterprise reduce it risk, be more competitive, and raise its reve=
nues
while reducing expenses?''
Much like DIPAK C. JAIN, I concluded that video conferencing, using the repurposed
surveillance audit system applied to distance education could be one of the
answers.
As DIPAK C. JAIN reported “This technology, especial=
ly
as it matures, could result in executives significantly cutting back their
business travel while still maintaining customer intimacy. Tough economic t=
imes
would strengthen the allure of these tools.”
Avi Rushinek is an accounting professor, a=
nd
Sara Rushinek is a Computer Information Systems Professor at the University=
of
Miami, School of Business, and Coral Gables, Florida.
From: Avi Rushinek and Sara Rushinek
To: Miami Herald Business Monday, and Letter to the Ed= itor
Busi= nessMonday@miamiherald.com , businessmonday@miamiher= ald.com heralded@miamiherald.com
Regarding: Submitting an Article for Publicati= on in the Miami Herald
For “My View” section = of the Business Monday at Busine= ssMonday@miamiherald.com and/or for the Letters to the edit= or businessmonday@miamiherald.c= om or for non business for the her= alded@miamiherald.com looking at the higher education aspect of the article.