Assessment Automation Software for Accounting, Teaching, and Recruiting Programs: Ecommerce of Lecture DVDs & VOD Casting WWW Methodology

 

Avi Rushinek, & Sara Rushinek, University of Miami., Acc & CIS Dept.

arush@miami.edu 421 Jenkins Bldg, Coral Gables, Fl, 33146 (305)666-7890

 

Description/Objectives:

This study develops a methodology of ecommerce of lecture DVDs & VOD-casting on the WWW (World Wide Web) as a blended assessment technique.

Assessment of accounting programs by national, international, or regional organizations and Recruiting Candidates lends itself to computer automation. Compliance with the EEOC and Sarbanes-Oxley, as well as CPA, CMA, CIA, CISA/M Computer Preps, target Internet Publishing Video DVD/CD Recording, and web-casting or multi-media streaming tools to be more effective and efficient, and provide a more enjoyable experience. The focus of our current research is in certification accreditation/reaffirmation efforts, which is getting increasingly more complicated and demanding. The only way to master it quickly and efficiently is by some automated hands-on activities. What is assessment? And what do regional accrediting agencies expect? Much like any assessment activity, the evaluations and accreditation process involves: Developing an assessment plan; Building and using measurement standards; Motivating participants (existing and prospective faculty and students) to be involved and contribute; Performance Evaluation Feedback; Risk Mitigation; Deficiency Remediation Action; Revision of the assessment plan and recruiting streamline automation.

 

 

 

---Insert Screen Shot 1- DVD’s eCommerce Shopping Cart Order Form Shipping Calculation

 

Screen Shot 1 describes the DVD’s eCommerce Shopping Cart Order Form Shipping Calculation.  In this case, the surfer entered 6 copies of each of the 2 DVDs, state, zip and country, and then clicked the [Calculate] button.

 

 

 

 


Screen Shot 1- DVD’s eCommerce Shopping Cart Order Form Shipping Calculation

 

 

The eCommerce site responds by displaying the estimated shipping cost and a dialog input box for a credit card.

 

Screen Shot 2- the eCommerce Site Responds by Displaying the Estimated Shipping Cost and a Dialog Input Box for a Credit Card

 

---Insert Screen Shot 2- The eCommerce Site Responds By Displaying The Estimated Shipping Cost And A Dialog Input Box For A Credit Card.

 

Screen Shot 2 shows “The eCommerce Site Responds by Displaying the Estimated Shipping Cost and A Dialog Input Box for A Credit Card.” At this point the surfer can order the DVD’s and they will be shipped to the specified address.  In the event that the surfer wants more information about the DVD, the surfer can click on the [More Information] button and get more detailed information about every DVD.

 

After the surfer clicks the [More Information] button, the surfer gets another screen that displays the image of the DVD.  The surfer can rotate the DVD image and see all 3 views of the DVD.

 

The Inside View of the DVD case Displays the Flyer Picture and the Image placed on the DVD, with the title of the DVD and some additional information.

 

Screen Shot 3- The Inside View of the DVD case displays the Flyer Picture and the Image placed on the DVD, with the title of the DVD and some additional information.

 

---Insert Screen Shot 3- The Inside View of the DVD case displays the Flyer Picture and the Image placed on the DVD, with the title of the DVD and some additional information.

 

If the user wants to see, another view of the DVD, the users presses the [Rotate] button again, and the site will rotate the DVD case and display the front or the side image of the DVD, with its related information.

 

Screen Shot 4- View Of The DVD, The Users Presses The [Rotate] Button Again, And The Site Will Rotate The DVD Case And Display The Front Or The Side Image Of The DVD, With Its Related Information.

 

 

---Insert Screen Shot 4- View Of The DVD, The Users Presses The [Rotate] Button Again, And The Site Will Rotate The DVD Case And Display The Front Or The Side Image Of The DVD, With Its Related Information.

 

The idea is to provide the instructor, the administrators, the recruiters, and the students, as well as anyone else who may be interested (such as alumni, or people studying for a certification such as CISA, Certified Information Systems Auditor, in this case) in the assessment of the instructor, or in reviewing the material for exam preparation, and use it as an assessment tool.

 

If the surfer wants to see a video clip of one of the chapters of the DVD, the surfer can click on the web site and stream a video clip, or save a video clip on a local device for later playback.

 

The following link contains sample chapters from a DVD from a Java Programming Class:

http://www.onafree.com/JavaProgramming/Forms/AllItems.aspx

The following link contains sample chapters from a DVD from an Accounting Information Systems class:

 

http://www.onafree.com/AccountInfoSys/Forms/AllItems.aspx

 

 

The following link contains all 100 titles from a DVD about a Visual BASIC Dot Net 2003 Programming Class:

 

http://s123801176.onlinehome.us/ 2004Sum1VB/ ASFVB2K3/CD1/New%20Folder%20(2)-68/PRL001/Index.html

 

 

Screen Shot 5- View Of the DVD, all 100 titles from a DVD about a Visual BASIC Dot Net 2003 Programming Class:

 

---Insert Screen Shot 5- Screen Shot 5- View of the DVD, all 100 titles from a DVD about a Visual BASIC Dot Net 2003 Programming Class:

 

 

This way surfers that are interested in viewing the video from a local device like a PC or an iPod, can download these Visual BASIC Dot Net 2003 Programming Class, videos and view them later, as time permits, even if there is no connectivity with the internet WWW.

 

To further improve the chances of finding these DVD video clips, we have also posted them for free download from Google site, taking advantage of the indexing and search engine expertise of the Google Corporation.

 

Following is a sample video clips available for free download and streaming on the Google web site:

http://video.google.com/videosearch?q=%28888%29

 

Results for (888)

  1 - 18 of about 1,120 (0.151 s)  

 

-(888)Nets-Expert-Microsoft Office  Sarbanes Oxley Compliance and  Corportate Regu

U.S. Studios
54 sec - Jun 1, 2006

... 888)Nets-Expert.org specializes in Microsoft Small Business ...

-(888)Nets-Expert Microsoft Small  Business Accounting 2006 Sample data

[888]Nets-Expert.Org
7 min - Jun 1, 2006

... 888)Nets-Expert.org specializes in Microsoft Small Business ...

 (888)Nets-Expert Microsoft Small  Business Accounting 2006 Replay the  Tutorial

U.S. Studios
3 min - Jun 1, 2006

... 888)Nets-Expert.org specializes in Microsoft Small Business ...

(888)Nets-Expert Microsoft Small  Business Accounting 2006 Changed the  company

[888]ITISJob.Net
2 min - Jun 1, 2006

... 888)ITISJob.Net Info Tech Info Systems Job Network specializes ...

 (888)Nets-Expert Microsoft Small  Business Accounting 2006 Auto numbering

[888]Nets-Expert.Org
3 min - Jun 1, 2006

... 888)Nets-Expert.org specializes in Microsoft Small Business ...

-(888)Nets-Expert Microsoft Small  Business Accounting 2006 Accounts  Customers Ve

U.S. Studios
4 min - Jun 1, 2006

... 888)Nets-Expert.org specializes in Microsoft Small Business ...

 (888)DVDAuthorEd.Org (888)383-2884  CISA Certified Information System  Auditor Ex

[888]Nets-Expert.Org
45 sec - May 20, 2006

... on the internet (305/888)Nets-Expert e@Nets-Expert.Org The ...

(888)DVDAuthorEd Org (888)383-2884 ( 888)Nets-Expert.Org Entering DVD  Title

[888]DVDAuthorEd.Com
57 sec - May 6, 2006

... 888)DVDAuthorEd Org (888)383-2884 ( 888)Nets-Expert.Org Entering  ...

 (888)Nets-Expert Microsoft Small  Business Accounting 2006 Importing  QuickBooks  

[888]Nets-Expert.Org
4 min - Jun 1, 2006

... 888)Nets-Expert.org specializes in Microsoft Small Business ...

 (888)Nets-Expert.Org Professor  lecture Video DVD Sold on the Internet  Audited

U.S.Studios
56 sec - May 2, 2006

Content Area 1: IS Audit Process (Content Area, Approximately  ...

-(888)DVDAthorEd.Com University  Professor Classroom Realtime VodCasting  Portable

[888]Nets-Expert.Org
28 min - May 26, 2006

UNIVERSITY PROFESSOR POD-CASTING DVD-PUBLISHING, STREAMING  ...

 (888)Nets-Expert Sonic and Roxio  MyDVD Burning Wasting DVD-Rs Hangs  and Crashes

small full starsmall half starsmall empty starsmall empty starsmall empty star(2 ratings)

[888]DVDAuthorEd.Com
8 min - May 15, 2006

Typical User Problems I am using a lite-on SOHW-1693S burner  ...

(888)ITISJob.Net IT Service  Delivery and Support  for Professor lecture  Video DV

[888]ITISJob.Net
47 min - Jun 2, 2006

... 888)ITISJob.Net Info Tech Info Systems Job Network specializes ...

46 (888)DVDAuthorEd.Org (888)383- 2884 URLTell (888)Net-Expert.Org (888) 6387-397

(888)OnMyDVD.com
26 sec - May 20, 2006

... on the internet (305/888)Nets-Expert e@Nets-Expert.Org The ...

(888)DVDAuthorEd.Org (888)383-2884  IS Audit Process EDP IT DVD-R  ThumbNails

[888]DVDAuthorEd.Com
52 sec - May 6, 2006

http://kunaki.com/accounting/ShowproductDetail.asp?PID=PX00ZZLWSB  ...

 (888)DVDAuthorEd Org (888)383-2884  Business Continuity Backup Recovery  DVDs

[888]DVDAuthorEd.Com
32 sec - May 5, 2006

http://kunaki.com/accounting/ShowproductDetail.asp?PID=PX00ZZLWSB  ...

17(888)Nets-Expert.Org MSBA Backup  of a Company to the lastest Version  When Open

[888]Nets-Expert.Org
3 min - May 28, 2006

THIS APPLICATION HAS REQUESTED THE RUNTIME TO TERMINATE IT  ...

(888)DVDAuthorEd.Com W32 SpyBot  Worm Detected By Norton AntiVirus 2005  Can Not b

(888)DVDAuthorEd.Com W32 SpyBot  Worm Detected By N
4 min - May 11, 2006

http://www.onafree.com/Lists/Announcements/DispForm.aspx?ID= ...

 

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Also try our international versions: U.S. - Canada - Deutschland - España - France - Italia - Nederland - Polska - U.K.

Video Blog - About RSS - Discuss - Download player - Terms - Help - About Google Video

©2006 Google

 

 

Screen Shot 6- Sample Video Clips Available For Free Download and Streaming On the Google Web Site

 

---Insert Screen Shot 6- Screen Shot 6- Sample Video Clips Available For Free Download and Streaming On the Google Web Site

 

The Google site gives surfers the opportunity to rate the video and comment about it for free, providing the author with an invaluable automatic assessment of the video.

 

 

 

Screen Shot 6- Sample Video Clips Image Available For Free Download and Streaming On the Google Web Site

 

---Insert Screen Shot 6- Screen Shot 6- Sample Video Clips Image Available For Free Download and Streaming On the Google Web Site

 

 

Screen Shot 6- Sample Video Clips Image Playback Available For Free Download And Streaming On The Google Web Site

 

---Insert Screen Shot 6- Screen Shot 6- Sample Video Clips Image Playback Available For Free Download And Streaming On The Google Web Site.

 

Notice the overlay of a telephone number and a URL such as the following:

(305)OnTrial.Org

(305)668-7425

 

And

(888)Nets-Expert.Org

(305)6387-297

 

These telephone numbers and URL (Universal Resource Locators) will eventually facilitate simultaneous surfing and telephone conversations with the site of these video clips, to provide real time and asynchronous communication.

 

Another advantage of Google video publishing service is the feedback from the number of views and downloads.

 

Following is an Excel Spreadsheet view of a sample of the video page and downloads, along with the titles of the video clips

 

Title

Page Views

Downloads

(888)DVDAuthorEd_Org_(888)383-2884_Notepad_Stores_Data_Used_Last_Time_Product

164

15

Sec_Microsoft_SharePoint_Team_Services_Server_MSCSP_MicroSoft_Certified_Systems_

310

14

_(888)Nets-Expert_Sonic_and_Roxio_MyDVD_Burning_Wasting_DVD-Rs_Hangs_and_Crashes

520

12

Symantec Compliance Assessment Tool

97

7

_(888)Nets-Expert.Org_Professor_lecture_Video_DVD_Sold_on_the_Internet_Audited

244

6

Protection of Information Assets CISA 2006 Exam Preparation

149

6

888)DVDAuthorEd.Com_6_of_8_MSBA-Microsoft_Small_Business_Accounting_2005_Tutoria

68

6

University_Professor_Video_on_Event_Threat_Found_W32.Spybot.Worm_File_I_WINDOWS_

146

5

Video file:  (888)DVDAuthorEd.Org_Creating_an_Assessment_Simulation_Setting_Audi

164

4

_(888)Nets-Expert.Org_MSBA-Opening_Existing_Company_as_a_product_or_a_service

81

4

(888)DVDAuthorEd.Org_DVD_Authoring_and_Publishing_Panasonic_DVD-MovieAlbum_DVD-R

55

4

17(888)Nets-Expert.Org_MSBA_Backup_of_a_Company_to_the_lastest_Version_When_Open

67

3

(888)Nets-Expert_Microsoft_Small_Business_Accounting_2006_Cnanged_the_compnay

51

3

 -(888)Nets-Expert_Microsoft_Small_Business_Accounting_2006_Accounts_Customers_Ve

13

3

(888)DVDAuthorEd_Org_(888)383-2884__Business_Continuity_with_DVDs

104

2

(888)DVDAuthorEd.Org_(888)383-2884_IS_Audit_Process_EDP_IT_DVD-R_ThumbNails

57

2

Compliance Assessment Tool Audit Trail

36

2

_MacroMedia_Captivate_Automated_Score_Calculation_Display_Simulation_Assessment

30

2

(888)DVDAuthorEd_Org_(888)383-2884_009_Use_the_DVD_Anywhere_Anytime_Any_Place

29

2

_(888)Nets-Expert_Microsoft_Small_Business_Accounting_2006_Autonumbering

23

2

 -(888)Nets-Expert.Org_MSBA-(305)DVD-Course.Org-Changing_the_sample_company

23

2

(888)DVDAuthorEd.Com_8_of_8_MSBA-Microsoft_Small_Business_Accounting_2005_Tutori

19

2

 -(888)Nets-Expert.Org-Excel_Compliance_is_Mandatory_IS_Audit_Process_CISA_Certif

19

2

888-Nets-Expert.Org_6t_Business_Continuity_and_Disaster_Recovery_CISA_2006_Certi

17

2

(888)DVDAuthorEd_Org_(888)383-2884_IS_Audit_Process_EDP_IT_DVD_with_Music_Video

15

2

_(888)Nets-Expert.Org_Resolution_Importance_When_Setting_Up_an_eStore_on_The_Int

14

2

Business Continuity and Disaster Recovery CISA Exam Review 2006

58

1

Certified IS Auditor Protection of Information Assets CISA 2006 Exam Preparation

50

1

 -(888)Nets-Expert_Microsoft_Small_Business_Accounting_2006_Sample_data

45

1

Certified Information Systems Auditor Exam Protection of Information Assets

31

1

_(888)DVDAuthorEd_Org_(888)383-2884_Video_Format_DVD-R_started_as_DVD-RAM

19

1

CISA Certified Information Systems Auditor

13

1

 

Screen Shot 7 Sample Video Clips Image Playback Available For Free Download And Streaming On The Google Web Site

 

---Insert Screen Shot 7 Screen Shot 6- Sample Video Clips Image Playback Available For Free Download And Streaming On The Google Web Site.

 

Notice that the Upload Program for arushine@aol.com includes Reports about the Uploads enabling the View Information for:        Download CSV – Print including Title, Page Views, & Downloads; So for example the title:

“(888) DVDAuthorEd Org (888)383-2884 Notepad Stores Data Used Last Time Product has 164 page views and 15 downloads. 

 

Likewise, “Sec Microsoft SharePoint Team Services Server MSCSP Microsoft Certified Systems” has 310 page views, and 14 downloads.  The highest number of page views goes to the topic of “(888) Nets-Expert Sonic and Roxio MyDVD Burning Wasting DVD-Rs Hangs and Crashes” with 520 page views and only 12 downloads. “Symantec Compliance Assessment Tool” has 97 page views, and only 7 downloads.  “Protection of Information Assets CISA 2006 Exam Preparation” has 149 page views and only 6 downloads.

 

 

The important thing is to figure out the pattern page views and downloads of the of the demand of the surfers.  The downloads maybe even more important than the page views, since they may represent the surfers that are more interested not only in viewing but also owning the video.  Owning the video may be a better proxy to the number of buyers.

 

It seems that videos that represent products have more downloads, as a general rule.  In contrast, with this general rule, the highest number of download goes to the topic: “(888) DVDAuthorEd Org (888)383-2884 Notepad Stores Data Used Last Time Product has” which has 15 downloads, and nothing what so ever to do with a sellable product.  So, the puzzling question remains, how can we figure out what is the most interesting to the Google surfer?

The assessment aspect of this method of evaluating the popularity of the videos is our main interest.  How can we automatically assess the quality of the instructions without any effort of our own?  The answer is in the video recording, DVD-burning, and DVD Publishing as well as video publishing.

 

 

Screen Shot 8 Sample Video Clips Image Playback Page views and Download Statistics Available For Free Download And Streaming On The Google Web Site

 

---Insert Screen Shot 8 Screen Shot 6- Sample Video Clips Image Playback Page views and Download Statistics Available For Free Download And Streaming On The Google Web Site.

 

Notice, that this report is available for all times, just for yesterday, last week, last month etc.  So the up loader can stratify the performance report.

 

Summary, Conclusions, and Implications

 

We have demonstrated a video based assessment system, that will supplement more traditional assessment software and systems.  Even though  we have not covered all of the topics, some topics, such as test based video deficiency remediation, and video indexing, will be covered in the future.

 

Our conclusion is that this method is up and coming even though it offers some challenges, technical and other, it is worth evaluating.  More time and better technology will improve dramatically the effectiveness of such assessment method.

 

The implications to the future of these methods of assessment lays in the technological improvements that are rapidly introduced by the industry.  Specifically we are looking at combining testing with DVD and Video based testing as well as CBT; Computer Based Training and Testing, as well as video indexing on the internet WWW, as well as the DVD technologies such as HDDVD (High Definition DVD) and Blu-Ray DVD.

 

 

 

File Name:

Assessment _Automation _Software _for _Accounting _Teaching,_and _Recruiting _Programs-_Ecommerce _of _Lecture _DVDs _and _VOD _Casting _WWW _Methodology