Assessment Automation Software for Accounting, Teaching, and Recruiting Programs: Ecommerce of Lecture DVDs & VOD Casting WWW Methodology
Avi Rushinek, & Sara Rushinek, University of Miami., Acc & CIS Dept.
arush@miami.edu 421 Jenkins Bldg, Coral Gables, Fl, 33146 (305)666-7890
Description/Objectives:
This study develops a methodology of ecommerce of lecture DVDs & VOD-casting on the WWW (World Wide Web) as a blended assessment technique.
Assessment of accounting programs by national, international, or regional organizations and Recruiting Candidates lends itself to computer automation. Compliance with the EEOC and Sarbanes-Oxley, as well as CPA, CMA, CIA, CISA/M Computer Preps, target Internet Publishing Video DVD/CD Recording, and web-casting or multi-media streaming tools to be more effective and efficient, and provide a more enjoyable experience. The focus of our current research is in certification accreditation/reaffirmation efforts, which is getting increasingly more complicated and demanding. The only way to master it quickly and efficiently is by some automated hands-on activities. What is assessment? And what do regional accrediting agencies expect? Much like any assessment activity, the evaluations and accreditation process involves: Developing an assessment plan; Building and using measurement standards; Motivating participants (existing and prospective faculty and students) to be involved and contribute; Performance Evaluation Feedback; Risk Mitigation; Deficiency Remediation Action; Revision of the assessment plan and recruiting streamline automation.
---Insert Screen Shot 1- DVD’s eCommerce Shopping Cart Order Form Shipping Calculation
Screen Shot 1 describes the DVD’s eCommerce Shopping Cart Order Form Shipping Calculation. In this case, the surfer entered 6 copies of each of the 2 DVDs, state, zip and country, and then clicked the [Calculate] button.

Screen Shot 1- DVD’s eCommerce Shopping Cart Order Form Shipping Calculation
The eCommerce site responds by displaying the estimated shipping cost and a dialog input box for a credit card.

Screen Shot 2- the eCommerce Site Responds by Displaying the Estimated Shipping Cost and a Dialog Input Box for a Credit Card
---Insert Screen Shot 2- The eCommerce Site Responds By Displaying The Estimated Shipping Cost And A Dialog Input Box For A Credit Card.
Screen Shot 2 shows “The eCommerce Site Responds by Displaying the Estimated Shipping Cost and A Dialog Input Box for A Credit Card.” At this point the surfer can order the DVD’s and they will be shipped to the specified address. In the event that the surfer wants more information about the DVD, the surfer can click on the [More Information] button and get more detailed information about every DVD.
After the surfer clicks the [More Information] button, the surfer gets another screen that displays the image of the DVD. The surfer can rotate the DVD image and see all 3 views of the DVD.
The Inside View of the DVD case Displays the Flyer Picture and the Image placed on the DVD, with the title of the DVD and some additional information.

Screen Shot 3- The Inside View of the DVD case displays the Flyer Picture and the Image placed on the DVD, with the title of the DVD and some additional information.
---Insert Screen Shot 3- The Inside View of the DVD case displays the Flyer Picture and the Image placed on the DVD, with the title of the DVD and some additional information.
If the user wants to see, another view of the DVD, the users presses the [Rotate] button again, and the site will rotate the DVD case and display the front or the side image of the DVD, with its related information.

Screen Shot 4- View Of The DVD, The Users Presses The [Rotate] Button Again, And The Site Will Rotate The DVD Case And Display The Front Or The Side Image Of The DVD, With Its Related Information.
---Insert Screen Shot 4- View Of The DVD, The Users Presses The [Rotate] Button Again, And The Site Will Rotate The DVD Case And Display The Front Or The Side Image Of The DVD, With Its Related Information.
The idea is to provide the instructor, the administrators, the recruiters, and the students, as well as anyone else who may be interested (such as alumni, or people studying for a certification such as CISA, Certified Information Systems Auditor, in this case) in the assessment of the instructor, or in reviewing the material for exam preparation, and use it as an assessment tool.
If the surfer wants to see a video clip of one of the chapters of the DVD, the surfer can click on the web site and stream a video clip, or save a video clip on a local device for later playback.
The following link contains sample chapters from a DVD from a Java Programming Class:
http://www.onafree.com/JavaProgramming/Forms/AllItems.aspx
The following link contains sample chapters from a DVD from an Accounting Information Systems class:
http://www.onafree.com/AccountInfoSys/Forms/AllItems.aspx
The following link contains all 100 titles from a DVD about a Visual BASIC Dot Net 2003 Programming Class:
http://s123801176.onlinehome.us/ 2004Sum1VB/ ASFVB2K3/CD1/New%20Folder%20(2)-68/PRL001/Index.html

Screen Shot 5- View Of the DVD, all 100 titles from a DVD about a Visual BASIC Dot Net 2003 Programming Class:
---Insert Screen Shot 5- Screen Shot 5- View of the DVD, all 100 titles from a DVD about a Visual BASIC Dot Net 2003 Programming Class:
This way surfers that are interested in viewing the video from a local device like a PC or an iPod, can download these Visual BASIC Dot Net 2003 Programming Class, videos and view them later, as time permits, even if there is no connectivity with the internet WWW.
To further improve the chances of finding these DVD video clips, we have also posted them for free download from Google site, taking advantage of the indexing and search engine expertise of the Google Corporation.
Following is a sample video clips available for free download and streaming on the Google web site:
http://video.google.com/videosearch?q=%28888%29
|
Results for (888) |
1 - 18 of about 1,120 (0.151 s) |
|
-(888)Nets-Expert-Microsoft Office Sarbanes Oxley Compliance and Corportate Regu U.S. Studios ... 888)Nets-Expert.org specializes in Microsoft Small Business ... -(888)Nets-Expert Microsoft Small Business Accounting 2006 Sample data [888]Nets-Expert.Org ... 888)Nets-Expert.org specializes in Microsoft Small Business ... (888)Nets-Expert Microsoft Small Business Accounting 2006 Replay the Tutorial U.S. Studios ... 888)Nets-Expert.org specializes in Microsoft Small Business ... (888)Nets-Expert Microsoft Small Business Accounting 2006 Changed the company [888]ITISJob.Net ... 888)ITISJob.Net Info Tech Info Systems Job Network specializes ... (888)Nets-Expert Microsoft Small Business Accounting 2006 Auto numbering [888]Nets-Expert.Org ... 888)Nets-Expert.org specializes in Microsoft Small Business ... -(888)Nets-Expert Microsoft Small Business Accounting 2006 Accounts Customers Ve U.S. Studios ... 888)Nets-Expert.org specializes in Microsoft Small Business ... (888)DVDAuthorEd.Org (888)383-2884 CISA Certified Information System Auditor Ex [888]Nets-Expert.Org ... on the internet (305/888)Nets-Expert e@Nets-Expert.Org The ... (888)DVDAuthorEd Org (888)383-2884 ( 888)Nets-Expert.Org Entering DVD Title [888]DVDAuthorEd.Com ... 888)DVDAuthorEd Org (888)383-2884 ( 888)Nets-Expert.Org Entering ... (888)Nets-Expert Microsoft Small Business Accounting 2006 Importing QuickBooks [888]Nets-Expert.Org ... 888)Nets-Expert.org specializes in Microsoft Small Business ... (888)Nets-Expert.Org Professor lecture Video DVD Sold on the Internet Audited U.S.Studios Content Area 1: IS Audit Process (Content Area, Approximately ... -(888)DVDAthorEd.Com University Professor Classroom Realtime VodCasting Portable [888]Nets-Expert.Org UNIVERSITY PROFESSOR POD-CASTING DVD-PUBLISHING, STREAMING ... (888)Nets-Expert Sonic and Roxio MyDVD Burning Wasting DVD-Rs Hangs and Crashes
[888]DVDAuthorEd.Com Typical User Problems I am using a lite-on SOHW-1693S burner ... (888)ITISJob.Net IT Service Delivery and Support for Professor lecture Video DV [888]ITISJob.Net ... 888)ITISJob.Net Info Tech Info Systems Job Network specializes ... 46 (888)DVDAuthorEd.Org (888)383- 2884 URLTell (888)Net-Expert.Org (888) 6387-397 (888)OnMyDVD.com ... on the internet (305/888)Nets-Expert e@Nets-Expert.Org The ... (888)DVDAuthorEd.Org (888)383-2884 IS Audit Process EDP IT DVD-R ThumbNails [888]DVDAuthorEd.Com http://kunaki.com/accounting/ShowproductDetail.asp?PID=PX00ZZLWSB ... (888)DVDAuthorEd Org (888)383-2884 Business Continuity Backup Recovery DVDs [888]DVDAuthorEd.Com http://kunaki.com/accounting/ShowproductDetail.asp?PID=PX00ZZLWSB ... 17(888)Nets-Expert.Org MSBA Backup of a Company to the lastest Version When Open [888]Nets-Expert.Org THIS APPLICATION HAS REQUESTED THE RUNTIME TO TERMINATE IT ... (888)DVDAuthorEd.Com W32 SpyBot Worm Detected By Norton AntiVirus 2005 Can Not b (888)DVDAuthorEd.Com W32 SpyBot Worm Detected
By N http://www.onafree.com/Lists/Announcements/DispForm.aspx?ID= ... |
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Video Blog - About
RSS
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player - Terms - Help
- About Google Video
©2006 Google
Screen Shot 6- Sample Video Clips Available For Free Download and Streaming On the Google Web Site
---Insert Screen Shot 6- Screen Shot 6- Sample Video Clips Available For Free Download and Streaming On the Google Web Site
The Google site gives surfers the opportunity to rate the video and comment about it for free, providing the author with an invaluable automatic assessment of the video.

Screen Shot 6- Sample Video Clips Image Available For Free Download and Streaming On the Google Web Site
---Insert Screen Shot 6- Screen Shot 6- Sample Video Clips Image Available For Free Download and Streaming On the Google Web Site

Screen Shot 6- Sample Video Clips Image Playback Available For Free Download And Streaming On The Google Web Site
---Insert Screen Shot 6- Screen Shot 6- Sample Video Clips Image Playback Available For Free Download And Streaming On The Google Web Site.
Notice the overlay of a telephone number and a URL such as the following:
(305)OnTrial.Org
(305)668-7425
And
(888)Nets-Expert.Org
(305)6387-297
These telephone numbers and URL (Universal Resource Locators) will eventually facilitate simultaneous surfing and telephone conversations with the site of these video clips, to provide real time and asynchronous communication.
Another advantage of Google video publishing service is the feedback from the number of views and downloads.
Following is an Excel Spreadsheet view of a sample of the video page and downloads, along with the titles of the video clips
|
Title |
Page Views |
Downloads |
|
(888)DVDAuthorEd_Org_(888)383-2884_Notepad_Stores_Data_Used_Last_Time_Product |
164 |
15 |
|
Sec_Microsoft_SharePoint_Team_Services_Server_MSCSP_MicroSoft_Certified_Systems_ |
310 |
14 |
|
_(888)Nets-Expert_Sonic_and_Roxio_MyDVD_Burning_Wasting_DVD-Rs_Hangs_and_Crashes |
520 |
12 |
|
Symantec Compliance Assessment Tool |
97 |
7 |
|
_(888)Nets-Expert.Org_Professor_lecture_Video_DVD_Sold_on_the_Internet_Audited |
244 |
6 |
|
Protection of Information Assets CISA 2006 Exam Preparation |
149 |
6 |
|
888)DVDAuthorEd.Com_6_of_8_MSBA-Microsoft_Small_Business_Accounting_2005_Tutoria |
68 |
6 |
|
University_Professor_Video_on_Event_Threat_Found_W32.Spybot.Worm_File_I_WINDOWS_ |
146 |
5 |
|
Video file: (888)DVDAuthorEd.Org_Creating_an_Assessment_Simulation_Setting_Audi |
164 |
4 |
|
_(888)Nets-Expert.Org_MSBA-Opening_Existing_Company_as_a_product_or_a_service |
81 |
4 |
|
(888)DVDAuthorEd.Org_DVD_Authoring_and_Publishing_Panasonic_DVD-MovieAlbum_DVD-R |
55 |
4 |
|
17(888)Nets-Expert.Org_MSBA_Backup_of_a_Company_to_the_lastest_Version_When_Open |
67 |
3 |
|
(888)Nets-Expert_Microsoft_Small_Business_Accounting_2006_Cnanged_the_compnay |
51 |
3 |
|
-(888)Nets-Expert_Microsoft_Small_Business_Accounting_2006_Accounts_Customers_Ve |
13 |
3 |
|
(888)DVDAuthorEd_Org_(888)383-2884__Business_Continuity_with_DVDs |
104 |
2 |
|
(888)DVDAuthorEd.Org_(888)383-2884_IS_Audit_Process_EDP_IT_DVD-R_ThumbNails |
57 |
2 |
|
Compliance Assessment Tool Audit Trail |
36 |
2 |
|
_MacroMedia_Captivate_Automated_Score_Calculation_Display_Simulation_Assessment |
30 |
2 |
|
(888)DVDAuthorEd_Org_(888)383-2884_009_Use_the_DVD_Anywhere_Anytime_Any_Place |
29 |
2 |
|
_(888)Nets-Expert_Microsoft_Small_Business_Accounting_2006_Autonumbering |
23 |
2 |
|
-(888)Nets-Expert.Org_MSBA-(305)DVD-Course.Org-Changing_the_sample_company |
23 |
2 |
|
(888)DVDAuthorEd.Com_8_of_8_MSBA-Microsoft_Small_Business_Accounting_2005_Tutori |
19 |
2 |
|
-(888)Nets-Expert.Org-Excel_Compliance_is_Mandatory_IS_Audit_Process_CISA_Certif |
19 |
2 |
|
888-Nets-Expert.Org_6t_Business_Continuity_and_Disaster_Recovery_CISA_2006_Certi |
17 |
2 |
|
(888)DVDAuthorEd_Org_(888)383-2884_IS_Audit_Process_EDP_IT_DVD_with_Music_Video |
15 |
2 |
|
_(888)Nets-Expert.Org_Resolution_Importance_When_Setting_Up_an_eStore_on_The_Int |
14 |
2 |
|
Business Continuity and Disaster Recovery CISA Exam Review 2006 |
58 |
1 |
|
Certified IS Auditor Protection of Information Assets CISA 2006 Exam Preparation |
50 |
1 |
|
-(888)Nets-Expert_Microsoft_Small_Business_Accounting_2006_Sample_data |
45 |
1 |
|
Certified Information Systems Auditor Exam Protection of Information Assets |
31 |
1 |
|
_(888)DVDAuthorEd_Org_(888)383-2884_Video_Format_DVD-R_started_as_DVD-RAM |
19 |
1 |
|
CISA Certified Information Systems Auditor |
13 |
1 |
Screen Shot 7 Sample Video Clips Image Playback Available For Free Download And Streaming On The Google Web Site
---Insert Screen Shot 7 Screen Shot 6- Sample Video Clips Image Playback Available For Free Download And Streaming On The Google Web Site.
Notice that the Upload Program for arushine@aol.com includes Reports about the Uploads enabling the View Information for: Download CSV – Print including Title, Page Views, & Downloads; So for example the title:
“(888) DVDAuthorEd Org (888)383-2884 Notepad Stores Data Used Last Time Product has 164 page views and 15 downloads.
Likewise, “Sec Microsoft SharePoint Team Services Server MSCSP Microsoft Certified Systems” has 310 page views, and 14 downloads. The highest number of page views goes to the topic of “(888) Nets-Expert Sonic and Roxio MyDVD Burning Wasting DVD-Rs Hangs and Crashes” with 520 page views and only 12 downloads. “Symantec Compliance Assessment Tool” has 97 page views, and only 7 downloads. “Protection of Information Assets CISA 2006 Exam Preparation” has 149 page views and only 6 downloads.
The important thing is to figure out the pattern page views and downloads of the of the demand of the surfers. The downloads maybe even more important than the page views, since they may represent the surfers that are more interested not only in viewing but also owning the video. Owning the video may be a better proxy to the number of buyers.
It seems that videos that represent products have more downloads, as a general rule. In contrast, with this general rule, the highest number of download goes to the topic: “(888) DVDAuthorEd Org (888)383-2884 Notepad Stores Data Used Last Time Product has” which has 15 downloads, and nothing what so ever to do with a sellable product. So, the puzzling question remains, how can we figure out what is the most interesting to the Google surfer?
.
The assessment aspect of this method of evaluating the popularity of the videos is our main interest. How can we automatically assess the quality of the instructions without any effort of our own? The answer is in the video recording, DVD-burning, and DVD Publishing as well as video publishing.

Screen Shot 8 Sample Video Clips Image Playback Page views and Download Statistics Available For Free Download And Streaming On The Google Web Site
---Insert Screen Shot 8 Screen Shot 6- Sample Video Clips Image Playback Page views and Download Statistics Available For Free Download And Streaming On The Google Web Site.
Notice, that this report is available for all times, just for yesterday, last week, last month etc. So the up loader can stratify the performance report.
Summary, Conclusions, and Implications
We have demonstrated a video based assessment system, that will supplement more traditional assessment software and systems. Even though we have not covered all of the topics, some topics, such as test based video deficiency remediation, and video indexing, will be covered in the future.
Our conclusion is that this method is up and coming even though it offers some challenges, technical and other, it is worth evaluating. More time and better technology will improve dramatically the effectiveness of such assessment method.
The implications to the future of these methods of assessment lays in the technological improvements that are rapidly introduced by the industry. Specifically we are looking at combining testing with DVD and Video based testing as well as CBT; Computer Based Training and Testing, as well as video indexing on the internet WWW, as well as the DVD technologies such as HDDVD (High Definition DVD) and Blu-Ray DVD.
File Name:
Assessment _Automation _Software _for _Accounting _Teaching,_and _Recruiting _Programs-_Ecommerce _of _Lecture _DVDs _and _VOD _Casting _WWW _Methodology