12-4-8=
_mth_A
and S Rushinek Branding 4 Sciences, Health Care & Medical Applications
Seminar
Dr. Avi Rushinek, Ph.D. =
-CPE
Executive Short Courses Modules Taught
Dr. Rushinek, accoun=
ting
associate professor, is on the faculty of University of Miami, where he tea=
ches
financial, managerial, forensic accounting, computer auditing, and accounti=
ng
information systems. He has b=
een
teaching CPE courses for the AAA, AICPA, FICPA, IIA, IMA and other organiza=
tions.
Dr. Rushinek has taught at Tel-Aviv University, the Technion, the Universit=
y of
Maryland, Pace University, the University of Southern California, UCLA, and
other institutions. Dr. Rushinek has over ten years professional experience=
in
industry, consulting, and public accounting. In the last 30 years, he has g=
iven
many presentations to companies & organizations, he provides quality
assurance and consulting services to auditors, accountants and CFOs, he ser=
ved
on the board of directors of the IIA (Institute of Internal Auditors).
Dr. Rus=
hinek
will provide additional information upon written request to arush@miami.edu arushine@aol.com arush@ontrial.org about his research =
including
E-Commerce Security And Controls; HIPAA (Health Insurance Portability &
Accountability), Sarbanes-Oxley (SARBOX) & Compliance Forensic Accounting, Web
Advertising & Marketing, E-Learning, Internet Domain Copyright, &
Trademarks/Patents ROI; Business Intelligence & Data Mining For
Decision-Making, Electronic Stock Trading; and e-Commerce Security Of
Enterprise Resource Management.
The author of over 200 artic=
les,
he has published in more than 75 periodicals including articles in <=
span
style=3D'font-size:9.0pt;font-family:"Times New Roman";mso-font-kerning:14.=
0pt'>Accountancy,
Computers & Education, Economic Planning, Economic Computation & Economic Cyberne=
tics
Studies & Research, Industrial Accountant, International Journal of Accounting
Education & Research, International Journal of Energy Systems, Journal =
For
Business Finance & Accounting, Journal of Forensic Accounting, Managerial & Decision Economic=
s,
Managerial Auditing Journal,
Managerial Finance, Modeling, Simulation, & Control, Oil, Gas, & Energy Quarterly, =
The
Accounting Educators' Journal, The EDP Auditor Journal, The International Journal of Accou=
nting,
The International Journal of Research & Progress In Management Economic=
s,
The Management Accountant, Th=
e Ohio
CPA Journal. . He serves=
on
the IT Journal and the IT IS Journal Editorial Advisory Boards. Dr. Rushinek has been training
organizations such as AAA (American Accounting Association), AICPA (American
Institute of CPAs), FICPA (Florida Institute of CPAs), IIA (Institute of
Internal Auditors), & IMA
(Institute of Management Accounting).
Dr. Sara Rushinek,=
Ph.D.
-CPE Executive Short Courses Modules Taught
<=
span
style=3D'font-size:6.5pt;font-family:Arial;color:black;mso-no-proof:yes'>
Sa=
ra
Rushinek, Computer
Information Systems (CIS) professor, has been o=
n the
faculty of University of Miami, where she teaches business intelligence, IT
Auditing, computer security, and web programming and development. She has been teaching CPE courses =
for
the AAA, AICPA, FICPA, IIA, IMA and other organizations Dr. Rushinek has ov=
er
ten years professional experience in industry, and consulting. She has given
more than 500 presentations to companies, organizations, She provides quali=
ty
assurance and consulting services to auditors, accountants and CIOs, She se=
rved
on the board of directors of the IIA (Institute of Internal Auditors).
Dr. Rushinek will provide additional information =
upon
written request to arush@miami.edu arushine@aol.com about this
research Including Programming, E-Commerce Security And Controls; HIPAA (He=
alth
Insurance Portability & Accountability), Sarbanes-Oxley (SARBOX) &
Basel II Compliance Forensic Accounting, Web Advertising & Marketing,
E-Learning, Internet Domain Copyright, & Trademarks/Patents ROI; Busine=
ss
Intelligence & Data Mining For Decision-Making, Electronic Stock Tradin=
g;
And E-Commerce Security Of Enterprise Resource Management.
The author of over 200 articles, in more than 75 different
periodicals including articles in Journal
Of Management Science & Applied Cybernetics, Advances In Engineering
Software, Advances of
Modeling & Simulation Techniques In Enterprises Review, Association For=
Educational
Data Systems Journal, Communications of The Association For Computing
Machinery, Computers & Education, Economic Planning, Computers &
Electrical Engineering, Computers & Industrial Engineering, Office Syst=
ems
Research Journal, Computers & Security, Computers In Industry, Corporate
Controller, Cybernetic, Cybernetics & Systems: An International journal of Busine=
ss
Research, Data Base, Internat=
ional
Journal of Energy Systems, Data Management, Data Processing, Transactions On
Systems, Industrial Management & Data Systems, Information Age, Information Proce=
ssing
& Management, International Journal of Applied Engineering Education,
*Modules
taught &&
* All co= urses are introductory courses and have no required prerequisites
12-4-8
Branding 4 Sciences, Health Care=
&
Medical Applications Seminar!
Mini-MBA MEDICAL CME (Continuing Medial Education)&#=
8211; Outline
“Branding” …=
4 Sciences,
Health Care & Medical Applications!
- Communicates a “differentiating promise” to potential (and current) employees ---
- why they’d choose you rather than your competitors --- why you “stand out”
- Vanity
toll-free number that spells the URL
- Sample “branding”:
- Yahoo: “Yahoo is not just a search e= ngine, it’s a LIFE engine …
- a results engine…
- money engine…
- career engine …
- change engine …
- entrepreneurial engine…
- daydream/innovation engine… <= /li>
- knowledge engine…
- fun place to work engine …”
- Southwest Airlines: Built around “having fun at work”, just like their ticket sales promo’s – They promote the concept that “We h= ire for attitude, and train for skill”
- FISH!: “We can hire the brain.= The heart and soul we have to earn.”
- Army: “It’s not just a j= ob … it’s an adventure.”
Break time:&= nbsp;
Come Up with Your O= wn Branding
Break time:
Come Up with Your O=
wn Branding
AccessLine (888)VCEZ.Net
Medical Video Conference Easy Network
AccessLine (888)VCEZ.Net Medical Vid=
eo Conference
Easy Network allows an account holder to create two types of
conferences:
Scheduled
-
Takes place at a designated time
-
Accommodates up to 100 callers
-
Lasts up to 8 hours
-
Up to 30 may be created per account
-
May be initiated at any time
-
Accommodates up to 25 callers
-
Lasts up to 4 hours
-
Up to 3 may be created per account
Conferencing Types - Overview
Always-On
All conferences are created by the acco=
unt
holder, via their web interface.
Creating a Conference
Creating a Scheduled
Conference
Twelve parameters are configured for a
Scheduled Conference. The basic parameters are the conference Date, S=
tart
Time and Time Zone. The other parameters are:
Scheduled Conferencing Parameters
Duration
-
Up to 8 hours
-
Up to 25 callers may speak
-
Includes the Host and Guest Speakers
-
Maximum of (100 – Number
of Speakers)
-
Text used to identify the conference
Description
Numbe=
r of Listeners
Numbe=
r of Speakers
Host Code
Guest Speaker Code
Guest Listener Code
-
Code used by a conference guest who is allowed to speak during the
call.
-
Code used by a conference guest who should only listen during the call=
.
Scheduled Conferencing Parameters
- Code used by the conference Host to join the call.
Three access codes are configured per
conference. Each code must be 4-10 digits in length and must be
unique.
Guest Communication
Host leaves?
-
Choose whether or not guests may speak to each other before the host j=
oins
- Choose what happens if the host leaves the call =
- Allow the conference to continue for the scheduled duration
- End the conference
- End the conference after 5 minutes
- Place callers on hold until Host returns
- 5 minutes after the Host leaves, place callers on hold until
he/she returns
Scheduled Conferencing Parameters
Creating a Scheduled Conference
Editing a Scheduled Co=
nference
A Scheduled Conference may be modified =
or
deleted at any time.
- Log on to the (888)VCEZ.Net Medical Video Conference Easy Network<=
span
style=3D'font-size:24.0pt'> web account.
- Locate the conference to be edited from the list of Scheduled
Conferences.
- Click the associated Modify or Delete button.
Editing a Scheduled Conference
Joining a Scheduled Conference
Joining a Scheduled
Conference
To join a Scheduled Conference, take the
following steps:
- Dial
the (888)=
VCEZ.Net
Medical Video Conference Easy Network number
hosting the call up to 10 minutes before the scheduled Start Time.&nbs=
p;
- Enter
a valid Host, Guest Speaker or Guest Listener code when prompted. =
;
A participant is added to a conference =
as
soon as they enter a valid code. A beep is played to notify other cal=
lers
that a new participant has joined the conference. &n=
bsp;
Host Controls <=
/i>
The participant who joins a Scheduled
Conference as the Host has access to the Host controls. =
Touch #1
Touch #0
Touch #2
-
Increase the conference length by 15 minutes
-
May be used multiple times during a conference
-
Add another Speaker line
-
May be used multiple times, until 16 speakers have joined
- Hear the amount of time remaining and the number
of participants on the call
Host Controls
End Notification
The conference Host is notified when a =
Scheduled
Conference is about to end. A prompt is played for the Host five minu=
tes
before the end time.
The Host may increase the conference du=
ration
by using the Host controls (#1) or by modifying the conference via the
web. If the Host does not increase the duration, the conference is
immediately terminated at the end
time.
End Notification
Always-On Conferencing
Creating an Always-On
Conference
Only 4 parameters are set for an Always=
-On
Conference. The configuration rules are the same as for Scheduled
Conferencing.
- Host Code
- Guest Code
- Host Leaves?
- Description
Creating an Always-On Conference
Editing an Always-On
Conference
An Always-On Conference may be modified=
or
deleted at any time.
- Log
on to the (888)VCEZ.Net
Medical Video Conference Easy Network web account.
- Locate
the conference to be edited from the list of Always-On Conferences.
- Click
the associated Modify or Delete button.
Editing an Always-On Conference
Joining an Always-On
Conference
Once created, an Always-On Conference m=
ay be
initiated at any time.
- Dial the (888)VCEZ.Net
Medical Video Conference Easy Network number
hosting the call.
- Enter a valid Host or Guest Code when prompted.
Participants are directed to the correc=
t conference
based on the code they provide.
Joining an Always-On Conference
Always-On Guests may not communicate wi=
th
each other until the Host joins the conference. They hear hold music
until the Host arrives.
Guests may remain on hold for up to 10
minutes. If the Host does not join the conference within 10 minutes of
the first caller, all callers are dropped.
Joining an Always-On Conference
Host Controls <=
/i>
A smaller set of Host Controls is avail=
able
to the Host of an Always-On Conference.
Touch #0
- Hear the amount of time remaining and the number
of participants on the call
The conference length and number of participants =
may
not be altered for an Always-On Conference. The system defaults of 4
hours and 25 participants may not be adjusted.
Host Controls
End Notification
The conference Host is notified when a
Always-On Conference is about to end. A prompt is played for the Host
five minutes before the end time.
It is not possible to extend the durati=
on of
an Always-On Conference. If the call needs to continue, all participa=
nts
must hang up and dial into the conference again. <=
br>
End Notification
Pricing/Plans
Questions?
(888)
DrJd.Org™
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to see
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=
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ll-free
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ferent
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m and
take advantage of
our=
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Non business customers can use a Toll Free<=
/b> Number
Anyone can have an 800 number!!!
College Students: It is more cost effective than the dorm long dis=
tance
carrier, and your child can call you from anywhere. Huge cost savings over
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Family or Personal 800 Number: You can call your spouse and tell them you are r=
unning
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hing
else?" If you talk for 30 or 60 seconds it will cost only 4.9-10=
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cents. Try finding a pay phone or cell phone that is this inexpensive. In f=
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Calling Card Alternative: It is easier and more cost effective than lookin=
g for
change or using a calling
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nbsp;
Marketing: You can run different ads on the Internet, each =
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and see which add draws the most.
New customer base
Do my toll free calls have to ring to the
same place all the time?
Call
routing can be made based on location, date, time or a blend of all 3.
A prime routing example is when a=
ll
calls during a lunch break would
be =
routed
directly over to your satellite office for direct customer
ass=
istance
rather than just simply forwarding to voice mail.
- 2 point to numbers and 1 “on the fly” location
- User can change location via phone or Web
- No MRC
- Lower rate per
minute
- Weekly schedule
- Customer care available 7 days a week=
- 1 Point to Number
- Fee to change Point to number
- Monthly fee (MRC)
- Higher rate per minute
- No ability to create a schedule
- No web access
- Additional products required/no stand alone<=
/span>
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ree
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ree
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(888) DrJd.Org™<=
span
style=3D'font-size:18.0pt;font-family:Verdana;color:#000099'> Pricing
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Questions on the (888) DrJd.Org product?
(888) DrJd.Org The Medical Br= anding Toll-Free Vanity URL & Phone Number